Architectural Design of Religious Temples

Abstraction Over clip new innovations and finds have taken topographic point in conveying promotion to engineering. So the society, people, and their outlook gets adapted to the technological promotion. The things used by them acquire modified, so make their gustatory sensations. Similarly there is besides a immense alteration in the environment, architecture, the infinites they use, the type of nutrient they have, etc. Sing these alterations in the society, there is besides a immense alteration in the manner a TEMPLE ; a topographic point of worship is related to the society. Over centuries the temples’ map changed from a societal establishment to a topographic point of community assemblage, though there is no considerable alteration in its design. Is it due to imitation of the architectural signifier from one coevals to other? Does this piece of architecture Tells us about the society of this period as other pieces of architecture make? Make it still show the promotion in the engineering? Is it still run under high backing? This thesis attempts to consider upon these issues and to get on a solution on how a modern-day temple should look like. Introduction In Hinduism ‘TEMPLE’ ( mandir ) is a construction that houses the Gods ( Encyclopaedia ) . It was designed to be used as a focal point for all facets of life, viz. , spiritual, cultural, educational and societal. It helps a visitant to exceed from his universe so that he connects with the supreme authorization, the GOD. They are besides taken as topographic points of enlightenment and release. Hence the rules of planing temples were derived maintaining everything in head. Initially the temple did work the manner it was designed to be. A piece of architecture is said to reflect the clip and the type of society to which it belongs. There is a alteration in everything around us. We started populating and working in multi floor flats with glass frontages go forthing behind the huts and cottages. But a considerable alteration in temples is non witnessed. After the development of the temple typology, subsequently was merely imitation or embroidery. ‘In existent universe of architectural building, temples were built by imitation: one coevals copying the predecessor or one challenger designer, but ever with some minor alterations to maintain client involvement alive.’ ( Oijevaar, 2007 ) IMPORTANCE OF TEMPLE IN THE PAST A Temple was one time the most of import edifice in the society. It proved to be the godly power, the tallest edifice in the society. The male monarch paid backing to the building of it. It besides symbolised the power and profusion of the land. Hence, a immense land was allocated and a immense sum of money was commissioned in the building. Lot of Masons, applied scientists, sculpturers and laborers were engaged in its design and executing. The devising of a temple was a large carnival which continued over old ages depending on the hugeness of the temple. There are temples that were built over the reins of two to three dynasties. The devising of temple was besides a manner of employment in the land. DESIGN DERIVATION Temples marked the passage of the Vedic faith into Hinduism. The impression of symbolizing everything of import with a human figure and devising graven images to idolize them led to the outgrowth of a TEMPLE. Initially the typology was inspired from the Buddhist architecture. The first singular temple, the Durga Temple at Aiholi was said to be a chaitya hall with a peep on the top. The impression of ‘cave in a mountain’ was imitated by the designers of that period which led to the development of an interior sanctum or garbha griha, a topographic point where the graven image was placed. A pillared hall known as mandapa was designed in forepart of it so that people can stand and idolize. Hence the initial temple was merely a edifice made as a reproduction of a cave in a mountain with merely two suites viz. garbha griha for the graven image and a mandapa for other activities severally. These were square suites ( square taken as a sanctum form harmonizing to vastu shastra ) covered with a slab above so that the fans are non disturbed by any external elements. The illustrations of such temples are found in assorted topographic points around Karnataka ( Aihole ) which was taken as the topographic point of experimentation for temple architecture. After the development of the basic program type in Aihole, now the job emerged in giving it a proper form so that it becomes a brilliant piece of architecture so that it overpowers the society. Hence the demand of a ascendant characteristic in the edifice emerged which subsequently gave rise to a perpendicular shrine or shikara. In initial illustrations one can detect shikara merely on the garbha griha with a level roof on the mandapa but in class of clip the level roof on mandapa was besides replaced by a shikara ( smaller than that on the garbha griha ) . Slowly the priest started populating following to the temple, the school ( Veda patashala ) where younger male childs were taught Vedas besides became a map of the temple which led to the development of more figure of little suites around the temple. Besides the maps like amusement in footings of dance or/and music public presentations for God, the topographic point to feed people with the prasadam led to development of more figur e of mandapas. The temple with its mandapas, other little divinities ( by and large somehow related to the chief divinity ) , pundits’’ house, Veda patashala, temple armored combat vehicle, etc. came to be known as temple composite. Finally a immense wall was built around it to safeguard the topographic point allotted to temple with an entryway besides known as gopuram. Besides the temples were developed in a manner that it gives a ocular banquet to the visitant come ining it so that he enters into a different universe mentally. This is done by planing the insides of temple and adorning them with sculptures, pictures and letterings from assorted books like bagawadgita, Ramayana, etc. Though the development seemed to be really common all over the state, the facet of regionalism has played an of import function in the development of a temple’s design. Hence many differences have been noticed in the assorted temples of different parts. One known as the north Indian or the Nagara had a different attack of planing compared to the 1 of South Indian or the Dravidian. Still the indispensable characteristics of design viz. garbha griha, mandapa, shikara remain to be present in both the manners though they appeared otherwise. Footing: Vimana/ Prasada/ Shrine: ‘The shrine proper is termed asVimana( measured out ) in the southern context, the northern equivalent beingPrasada( castle ; literally place of the divinity ) ’ ( Hardy, 2007 ) . It contains a sanctum,garbha griha,normally square. While some early shrines seem to hold been level roofed, aNagaraorDravidashrine has a superstructure as an built-in portion. The inside of the ace construction is seldom accessible, and sometimes filled with solid and rubble. Shrines may be rectangular, apsidal, round or octangular. However thegarbha grihaby and large remains in square form, except for the rectangular shrines. Most of the programs are square or square generated giving importance to the four central waies. Generally square generated extraneous programs undergo maximal figure of projections and germinate towards a more marked cardinal accent. Garbha Griha: The interior sanctum is known asgarbha griha.Thegarbha grihais a little dark room in which the graven image is placed. Derived from the construct of ‘cave in a mountain’ .It is by and large square or derivative of square in form. Not accessible for general public, private infinite of God. Mandapa/Jagmohana: All the shrines have a porch which allows people or the god retainers to transport out their activities known asmandapa. Amandapamight be a closed one or an unfastened porch. The closedmandapasget light through the door ways. The figure of room accesss to themandapamay change from one to three. In add-on to it the thick walls ofmandapashold bright holes of rock traceries as Windowss for the visible radiation to perforate interior. Sometimes light pouches are besides given in the roof of the construction. The visible radiation entered here reflects from the floor and reaches the ceiling making a Godhead consequence inside the mandapa. Hence the ceilings are carved in most of the mandapas. Themandapaswere constructed in station and beam building merely copying the wooden architecture that existed before. The distance between the columns depended on the length of the rock which itself is dependent on the class and distance of the prey. Spans barely exceeded 2.5m. The initialmandapas( 6Thursday-7Thursdaycenturies ) had level roofs where a rock was laid out as a ceiling with a few carvings from indoors so as to make a sophisticated consequence. From 8Thursdaycentury onwards the mandapas started reflecting the shrine itself though in a relatively smaller graduated table. A cardinal bay started ruling the program which besides acts as the axis. ‘corbelled construction- the method of stepping horizontal classs increasingly frontward to cover a infinite, prevented from tumbling by the weight of masonry pressing down at the rear- developed well from the 10Thursdaycentury’ ( Hardy, 2007 ) . Pradakshina patha: The circumambulatory way one takes around the temple in a clockwise way is termed aspradakshina.Here the outside of the sanctum conveys the thought of an interior temple. For this particularly a way is built around the temple with rocks and this way is known aspradakshina patha.It is believed to be a frightened way. It is taken in clockwise way as suns way is clockwise. Natya mandapa: In ulterior clip there were a legion editions in a temple. The temple started developing more as a societal establishment ; therefore things like amusement besides became the portion of its rites. To go on these rites a different mandapa, by and large connected or a stand-alone construction in forepart of the jagmohana was built. This mandapa is known asnatya mandapa. There is a immense alteration in the manner thenatya mandapawas built when we compare fromlingarajtokonark. It has seen a immense development due to the addition of the undertaking size or backing. Bhog mandapa: Amandapawas besides designed in the later temples where people can sit and hold theprasadamof the temple. Basically they are pillared halls with attractively carved pillars where people sit and eat.Bhogsignificanceprasadamis how the name of it has been arrived. This is non normally found in big figure of temples. A characteristic nowadays in developedNagaratemples fromlingarajtopuri. It disappeared afterpuriinkonark. Gopuram: The entryway gateway of a temple is known asgopuram. It was ab initio a grade able construction, smaller than the shrine proper to tag the entryway to a temple. Over clip it evolved to be the most of import construction and hence its size increased. The tallest and the most brilliantgopuramsare seen inmeenakshitempleMadurai, where thegopuramexpressions like commanding the nature around.Gopuramsare by and large found inDravidiantemples. Coming toNagaratemples, agopuramwas found inmukteswar, but in farther development it merely disappeared. NAGARA: This typology is fundamentally defined to possess curvilineal steeples with square programs. After the experimentation of the basic design in Aihole, the farther development of this typology happened in Odisha near Bhubaneswar. Bhubaneswar became the experimentation land. The first noteworthy temple here is known asparasurameswar,a temple devoted for the GodShivabuilt in 7Thursdaycentury AD. ‘The temple has a level roofed rectangular pillared hall known asjagmohanaattached to atri-rathadeul( sanctum ) , which carried a chunky heavy- shoulderedshikara.The carvings are known for their appeal and inactive volume’ ( ASI ) . Following remark-able development is marked by the temple of mukteswara, built in 10Thursdaycentury AD with the debut of a gopuram and a boundary wall to the temple. Mukteswara is defines as ‘a dream realised in sandstone’ ( Ganguly, 1961 ) , ‘a treasure in Odishan architecture’ ( ASI ) . Elegantly decorated from top to bottom it is designed with a low heighted boundary wall and an entrywaytorana. This temple is known for its sculptural beauty and besides its archeological promotion. From the level roof over the Jagmohana it is developed into a pyramidic deul. This was achieved by little corbelling of the rocks, yet it was an achievement thought of the clip it was designed. The deul is pancha ratha on program and stands on a low platform. The peda deul ( pyramidic shikara ) has two latticed Windowss on north and South, where the outer most portion of the window depicts humourous scenes of a monkey’s life. The ceiling of jagmohana is intentionally carved in the signifier of a blown Nelumbo nucifera. The pillars of this temple are really much noteworthy. The debut of serpent pillars, alleviation figures and statuettes,gaja simhason pilasters was all new. Thetorana, known asmakara toranahas two crocodiles’ caputs both towards two different sides and their dress suits run intoing each other. The carvings of different goddess besides present on it. The cellar of the pillars back uping the arch, square in subdivision contains on each face a illumination temple flanked at the top bygaja simhas. The sixteen- sided shafts consist each of four blocks of rock of which the topmost has cringles of pearl strings hanging down from the oral cavities of row ofkritti mukhasabove. The following temple that marked a singular development is the temple of Raja- Rani. Though it went a small off in the development procedure, it still has its ain part in the development of Nagara typology. The full Shiva temples end with the name of ishwar ex. Parasurameswar, mukteswara, etc. there is a narrative behind the name of this temple. This temple was expected to be a pleasance resort for the male monarch and the queen as the graven image is losing but M.M.Ganguly justly rejects it by speaking about the absence of the stallss, out houses, etc. ‘ The name Raja-Rani has been derived from really all right grain xanthous sandstone known as Raja Rani in common parlance’ ( Ganguly, 1961 ) . Due to the missing of the divinity inside the temple, there are still confusions if the temple was dedicated to lord Shiva or Godhead Vishnu. ‘The subsequently milepost in development, the temple of Ananth Vasudev being a Vaishnavite temple and on the scrutiny ‘khura pristha’ or the upper pedestal carved as it is with the petals of Nelumbo nucifera it appears that the temple was meant for being dedicated to Vishnu’ ( Ganguly, 1961 ) . Hence there is no verification on the divinity of this temple. The torana that appeared in mukteswara was lost by the clip Raja Rani was made. There is non much difference in the program signifier. The deul is a pancha ratha program that stands on a certain pedestal. In line following is theVaishnavitetemple, the temple of Vishnu in the signifier of lord Krishna known asAnanth Vasudev. Here two newmandapashave seen to be emerged in the regular program signifier. By so the function of temple in a society has drastically increased. The more now became more of a societal establishment instead than merely a spiritual topographic point. Hence the maps like amusement, contribution, etc. have come into the temple premises increasing the graduated table of the temple and giving rise to thenatyaandBhog mandapas. All thesemandapaswere covered by a pyramidaldeul ( pida deul ), except for therekha deulon thegarbha griha.Rekha deulis tallest of all with diminishing tallness of eachdeulin order. In programLingarajtemple was really similar toAnanth Vasudevbut it is ashaivitetemple. The program signifier has evolved to the proper extent inAnanth Vasudevand as clip passed the hugeness of the temple increased.Lingarajis the most noteworthy temple all over Odisha. It stands a mid of a legion little shrines. LikeAnanth Vasudevit has a three Chamberss frontal portion consisting ofjagmohana,natya mandapaandBhog mandapa. There are clear groundss that the other threemandapasare ulterior add-on to the bing construction though there is a continuance of sculptures found. Switching from Bhubaneswar the following singular temple was built in puri normally known asJagannath mandir.For the first clip a temple was designed in the signifier of a chariot. Chariot being the vehicle of God, the temples besides have taken the signifier of a chariot. This temple has a garbha griha, jagmohana, natya and Bhog mandapas placed on a ratha. The ratha was fundamentally a raised platform with wheels carved on it. The graduated table of the temple was immense compared to Lingaraj, though the program signifier remained the same. A composite was designed for it with boundary walls and a proper entryway manner was provided. Inside the complex were legion little shrines dedicated to different Gods along with the chief shrine. Konark temple defined as the ‘black pagoda’ ( Behra, 2007 ) is situated in Konark, a topographic point near Bhubaneswar. The graduated table of the temple is really immense compared to the remainder of the edifices of that epoch. It is considered as one of the best in footings of technological promotion of that clip. Coming to the program signifier, this temples’ signifier is a small different compared to the Jagannath mandir, though it is besides designed to be a chariot. A chariot of the Sun God which had 12 braces of wheels carved out on its pedestal. Over the chariot are the garbha griha and the jagmohana. A natya mandapa remains to be a standalone construction in the composite. The complex contains other smaller shrines along with the chief shrine. All these temples represented the clip in which they were built. They represented the society, the profusion of the land, and the technological promotion of that clip which is non precisely what the temples of day-to twenty-four hours represent. Further I would wish to travel through the development in Dravidian typology, refer to the designing of temples today and there relation with society and engineering and would wish to stop with the parametric quantities required in planing a modern-day temple. Mentions Online lexicon ( hypertext transfer protocol: //www.thefreedictionary.com/Temple ) Oijevaar K.J, September 2007, The South Indian Hindu temple constructing design system on the architecture of shilpa shastra and the Dravidian manner, Delft University of engineering, Netherlands, pg.4 Karuna Sagar Behra, 1993, Temples of Orissa, Orissa sahitya academy Krishna Chandra Panigrahi, 1961, Archaeological remains at Bhubaneswar, Kitab Mahal, pg.87-101 Adam Hardy, 2007, The temple architecture of India, John Willey and Sons ltd. Britain, pg.90-105 Karuna Sagar Behra, 2005, Konark – The Black Pagoda, Publications Division, Ministry of Information & A ; Broadcasting, Government of India

Poca Snack

POCA SNACK – PEPSI CO Pepsi Co, established about 100 years ago, is the owner of the Poca brand and one of the largest companies in the world, having a significant variety of carbonated, non-carbonated beverages, salty sweet and gain-based snack and other food which are available in more than 200 countries. PepsiCo Vietnam was established in 1991 (IBC) under the form of a joint-venture company, and became owned wholly by foreign businessmen in 2000, with a great many investments and supports from PepsiCo Global.Along with the success of Lay’s snack brand name all over the world, PepsiCo is on the way to build a new snack brand, Poca, with a view to becoming popularly recognized in not only Vietnam but also overseas markets in the long run. Although Poca brand has been established in Vietnam nearly for four years, it is ranking now in the top three leading snack companies (The Market Newspaper 2008). Until now, Poca has 20 flavors with various package sizes from 10 to 60 g. Although Poca brand is now very popular and has had a large market share in the market for snack they still have some limitations.Firstly, as being a comparatively new entrant with recently launched products, Poca has to compete with a great number of big and long-standing well-known opponents, such as Oishi, Pringles, Kinh Do. Almost Vietnamese customers are used to those famous brands so they do not care much about Pepsi Co snack – Poca. Secondly, most people think that snack is unhealthy food. Therefore, many parents do not allow their child to eat snacks. Moreover, Poca also contain small amounts of cholesterol, animal fat, sodium which are well-known as unhealthy substances.Last but not least, natural factors such as water, soil or weather play a very important role in growing potatoes and wheat, so if there are some changes on one of them, it could effect to the productivity of the whole industry. In addition, each year Vietnam often face with many disasters such as storms or typhoons. Therefore, Poca sometimes faces shortage of main raw material and it leads to large amount of backlogs. There are some suggestions to deal with Poca brand’s limitations.Poca brand should intensify the natural nutrition such as anti-inflammatory, omega 3, aliphatic acid, and oleocanthal and minimize the unhealthy ingredients like cholesterol, animal fat, sodium and artificial substances. Besides, they can change the packing materials from plastics into Bio-Plastics packages – which automatically disintegrate into carbon dioxide, water, and biological substances under the natural condition. It will encourage people to buy Poca instead of other snack brand to protect the environment.Moreover, the whole industry has to be aware about the weather in Vietnam in order to avoid shortage of main raw material. They should have careful planning and well weather prediction. Furthermore, there should be more promotions to attract the customers. For example, the company sometimes holds parties or concerts with the performance of the brand’s representatives – famous stars, they can give out some discount programs to attract more consumers. Additionally, the company should increase more flavors for recent products.They should give out the surveys among their target customers to determine the favorite flavors for the upcoming products. As Poca develops new competitive and unique flavors, it can compete with other famous competitors such as Kinh Do Barkery or Bibica. INTRODUCTION . Saigon Cosmetics Corporation (SCC) is officially established in 01/01/1987 and became a share holding company in 01/01/2000. The company specializes in manufacturing and distributing perfume. Besides, the company also produces shampoo, shower gel and soap.Before 1990, the market of SCC is only local. In 1990, the first foreign markets were the Soviet Union and the Eastern European Bloc countries. Since then, the business has developed greatly, and now b een it is aiming for international markets such as the US and UK. In addition, the company completed and put into use a new factory of 18ha area at Cat Lai Industry zone, District 2, HCMC in 2004. , Miss Saigon Elegance is a high quality product of the company which has a unique shape of a Vietnamese girl wearing an â€Å"Ao dai† and a conical hat.Since the year 2007, SCC has started investing in new stores to sell its products. At present, SCC has 13 stores in all over Vietnam. Many of the stores are located in big department stores/supermarkets in Ho Chi Minh City – the most developed city of Vietnam. Moreover, there is a showroom in Phu My Hung – a new and wealthy district in HCMC. Besides, SCC products are also sold at other general retail shops. * The company aims to build its brand into a internationally competitive one, make it to the world-class level.This will face with tremendous difficulties as there are top brands in the world that has perfume produc t; e. g: Calvin Klein, Chanel, Cartier, Hugo Boss, Giorgio Armani, etc. Products at medium cost may make the customer wonder about the quality of the products as comparing to other brands of perfume. Vietnamese customers are in favor with foreign brands rather than the local brands. Perfume in general is luxury product, which are usually sold at high price. * To provide customers with high-quality products, the company imports materials from French.Moreover, the company is in associate with Liz Claiborne cosmetics for manufacturing technology and quality assurance counseling. Most of the materials for the products are imported. This results in import tax and transportation cost that cut down on the company’s profit. Access to raw materials is limited There are counterfeit products of Miss Saigon Elegance perfume that have been found in some South East Asian countries. This threatens to take over part of the company’s profit and harm the customers’ health and the refore, damage the brand image. Recruit skilled employees to make sure that products have good quality. Associate with other well-known brand such as Ponds to make a bundle of perfume and body care to attract more customers. ST strategies * Mass invest in promotion to get customers’ attention and increase sales. * Build up a good system to communicate with customers to keep them and attract new customers as well. | WT strategies * Diversify products to set different prices for different target customers. Try to promote the products in more areas with attractive advertisements. | SO strategies * Develop the company’s website for customers to be able to buy product online. * Research the market in Vietnam as well as foreign markets to improve the quality of the products to meet customers’ satisfaction. | WO strategies * Recruit skilled employees to make sure that products have good quality. * Associate with other well-known brand such as Ponds to make a bundle of perfume and body care to attract more customers. * Invest more in promotion for our products and try to have more customers from not only the market in Vietnam but also in other countries. * Maintain the relationship with the customers by building a good membership system which allows discount to customers who have silver and gold membership card. * Product Mix Pricing Strategies: SCC has many kinds of products which has different appropriate prices for the customers. The products range from average quality product to high quality product.This means that the company is using product line pricing to set different prices based on the different quality of the products * Price-Adjustment Strategies: * Psychological Pricing: because customers tend to judge a product’s quality based on the price – higher price means better quality – so we set a fairly high price that is compatible with the value of the products. * Product-bundle pricing: the product line of Miss Saigo n Elegance contains two kinds of fragrance: N1 and N2. When buying both fragrances, instead of paying 500,000VND, customers will have to pay 450,000 only.We suggest other bundles, for example, when buying a bottle of Miss Saigon Elegance (250,000VND) and Miss Vietnam (180,000VND), customers only have to pay 399,000VND instead of 430,000VND. * the company should have salespeople to push its products to the customers. With this strategy, word-of-mouth can be excellent in helping people recognize and remember the products as well as the company. * On occasions like Christmas Eve, Women’s Day, New Year, Company birthday etc. customers can have a small extra 5ml bottle of Cindy perfume when buying a 75ml Miss Saigon Elegance or 20% discount on all product. Poca Snack POCA SNACK – PEPSI CO Pepsi Co, established about 100 years ago, is the owner of the Poca brand and one of the largest companies in the world, having a significant variety of carbonated, non-carbonated beverages, salty sweet and gain-based snack and other food which are available in more than 200 countries. PepsiCo Vietnam was established in 1991 (IBC) under the form of a joint-venture company, and became owned wholly by foreign businessmen in 2000, with a great many investments and supports from PepsiCo Global.Along with the success of Lay’s snack brand name all over the world, PepsiCo is on the way to build a new snack brand, Poca, with a view to becoming popularly recognized in not only Vietnam but also overseas markets in the long run. Although Poca brand has been established in Vietnam nearly for four years, it is ranking now in the top three leading snack companies (The Market Newspaper 2008). Until now, Poca has 20 flavors with various package sizes from 10 to 60 g. Although Poca brand is now very popular and has had a large market share in the market for snack they still have some limitations.Firstly, as being a comparatively new entrant with recently launched products, Poca has to compete with a great number of big and long-standing well-known opponents, such as Oishi, Pringles, Kinh Do. Almost Vietnamese customers are used to those famous brands so they do not care much about Pepsi Co snack – Poca. Secondly, most people think that snack is unhealthy food. Therefore, many parents do not allow their child to eat snacks. Moreover, Poca also contain small amounts of cholesterol, animal fat, sodium which are well-known as unhealthy substances.Last but not least, natural factors such as water, soil or weather play a very important role in growing potatoes and wheat, so if there are some changes on one of them, it could effect to the productivity of the whole industry. In addition, each year Vietnam often face with many disasters such as storms or typhoons. Therefore, Poca sometimes faces shortage of main raw material and it leads to large amount of backlogs. There are some suggestions to deal with Poca brand’s limitations.Poca brand should intensify the natural nutrition such as anti-inflammatory, omega 3, aliphatic acid, and oleocanthal and minimize the unhealthy ingredients like cholesterol, animal fat, sodium and artificial substances. Besides, they can change the packing materials from plastics into Bio-Plastics packages – which automatically disintegrate into carbon dioxide, water, and biological substances under the natural condition. It will encourage people to buy Poca instead of other snack brand to protect the environment.Moreover, the whole industry has to be aware about the weather in Vietnam in order to avoid shortage of main raw material. They should have careful planning and well weather prediction. Furthermore, there should be more promotions to attract the customers. For example, the company sometimes holds parties or concerts with the performance of the brand’s representatives – famous stars, they can give out some discount programs to attract more consumers. Additionally, the company should increase more flavors for recent products.They should give out the surveys among their target customers to determine the favorite flavors for the upcoming products. As Poca develops new competitive and unique flavors, it can compete with other famous competitors such as Kinh Do Barkery or Bibica. INTRODUCTION . Saigon Cosmetics Corporation (SCC) is officially established in 01/01/1987 and became a share holding company in 01/01/2000. The company specializes in manufacturing and distributing perfume. Besides, the company also produces shampoo, shower gel and soap.Before 1990, the market of SCC is only local. In 1990, the first foreign markets were the Soviet Union and the Eastern European Bloc countries. Since then, the business has developed greatly, and now b een it is aiming for international markets such as the US and UK. In addition, the company completed and put into use a new factory of 18ha area at Cat Lai Industry zone, District 2, HCMC in 2004. , Miss Saigon Elegance is a high quality product of the company which has a unique shape of a Vietnamese girl wearing an â€Å"Ao dai† and a conical hat.Since the year 2007, SCC has started investing in new stores to sell its products. At present, SCC has 13 stores in all over Vietnam. Many of the stores are located in big department stores/supermarkets in Ho Chi Minh City – the most developed city of Vietnam. Moreover, there is a showroom in Phu My Hung – a new and wealthy district in HCMC. Besides, SCC products are also sold at other general retail shops. * The company aims to build its brand into a internationally competitive one, make it to the world-class level.This will face with tremendous difficulties as there are top brands in the world that has perfume produc t; e. g: Calvin Klein, Chanel, Cartier, Hugo Boss, Giorgio Armani, etc. Products at medium cost may make the customer wonder about the quality of the products as comparing to other brands of perfume. Vietnamese customers are in favor with foreign brands rather than the local brands. Perfume in general is luxury product, which are usually sold at high price. * To provide customers with high-quality products, the company imports materials from French.Moreover, the company is in associate with Liz Claiborne cosmetics for manufacturing technology and quality assurance counseling. Most of the materials for the products are imported. This results in import tax and transportation cost that cut down on the company’s profit. Access to raw materials is limited There are counterfeit products of Miss Saigon Elegance perfume that have been found in some South East Asian countries. This threatens to take over part of the company’s profit and harm the customers’ health and the refore, damage the brand image. Recruit skilled employees to make sure that products have good quality. Associate with other well-known brand such as Ponds to make a bundle of perfume and body care to attract more customers. ST strategies * Mass invest in promotion to get customers’ attention and increase sales. * Build up a good system to communicate with customers to keep them and attract new customers as well. | WT strategies * Diversify products to set different prices for different target customers. Try to promote the products in more areas with attractive advertisements. | SO strategies * Develop the company’s website for customers to be able to buy product online. * Research the market in Vietnam as well as foreign markets to improve the quality of the products to meet customers’ satisfaction. | WO strategies * Recruit skilled employees to make sure that products have good quality. * Associate with other well-known brand such as Ponds to make a bundle of perfume and body care to attract more customers. * Invest more in promotion for our products and try to have more customers from not only the market in Vietnam but also in other countries. * Maintain the relationship with the customers by building a good membership system which allows discount to customers who have silver and gold membership card. * Product Mix Pricing Strategies: SCC has many kinds of products which has different appropriate prices for the customers. The products range from average quality product to high quality product.This means that the company is using product line pricing to set different prices based on the different quality of the products * Price-Adjustment Strategies: * Psychological Pricing: because customers tend to judge a product’s quality based on the price – higher price means better quality – so we set a fairly high price that is compatible with the value of the products. * Product-bundle pricing: the product line of Miss Saigo n Elegance contains two kinds of fragrance: N1 and N2. When buying both fragrances, instead of paying 500,000VND, customers will have to pay 450,000 only.We suggest other bundles, for example, when buying a bottle of Miss Saigon Elegance (250,000VND) and Miss Vietnam (180,000VND), customers only have to pay 399,000VND instead of 430,000VND. * the company should have salespeople to push its products to the customers. With this strategy, word-of-mouth can be excellent in helping people recognize and remember the products as well as the company. * On occasions like Christmas Eve, Women’s Day, New Year, Company birthday etc. customers can have a small extra 5ml bottle of Cindy perfume when buying a 75ml Miss Saigon Elegance or 20% discount on all product.

Reading Habits Essay

First of all I would say thank you to our Almighty God for giving me the wisdom and the knowledge in doing this project. To my very intelligent, kind, and very patient Instructor, the Area chairman of the Teacher Education Student, Dr Angelita S. Nagun for giving advices to make this successful. Of course to my supportive and loving Parents, â€Å"Mr Danilo C.Cabato Sr and Mrs Violeta M. Cabato who sacrificed and giving their efforts for me especially for financial things. And to my friends and classmates, cousins, Especially Mr Nesty Esteben, for helping me to do this project and giving me the words of wisdom and encouragement, all of you thank you so much and God Bless.!! APPROVAL SHEET In Partial fulfillment of the requirements for the degree, Bachelor of Elementary Education, this research proposal entitled â€Å"LEVEL OF READING HABITS OF THE TEACHER EDUCATION STUDENTS OF PSU URDANETA† has been prepared and submitted by Philip Anthony M. Cabato who hereby recommended for oral examination. Angelita S. Nagun, Ph. D. Adviser Approved by the Committee on Oral Examination Angelita S. Nagun, Ph. D. Chairman Mariluz Segui , Ph. D Ofelia Imatong, MA. ED Member Member Accepted in partial fulfillment of the requirements for the degree of Bachelor of Elementary Education. CRISTITA C. DULOS, Ph.D. Zenaida U Suyat, Ph.D. Area Chairman, College of Teacher Education Campus Executive Director LEVEL OF READING HABITS OF THE TEACHER EDUCATION STUDENTS OF PSU URDANETA CHAPTER 1 THE PROBLEM BACKGROUND OF THE STUDY Francis Bacon’s off quoted observation that â€Å"reading make the man full† was made almost five Centuries ago, but still rings true today in an age of wireless communication and computer technology. Educators have expounded on the significance of reading in enhancing individual development and Cultural awareness. Whether pursued us as a pastime or as a means of furthering one’ education, for both reading keep us aware of what is going around us. It enforces us of what took place in the past affords us glimpses of what will happen in the future. The world of one who reads in necessarily wider than that of the other who does not. It is on the forgoing premise that the literate populace, especially the youths, are argued to devote more in readings broaden their mental horizon increase their awareness of the environment, and be abreast of the chances in modern society Reading is a very important issue which is not only about enjoyment but a necessity: basic tool of education (Makotsi, 2005). The impact of reading in people lives is extraordinary widespread. A reader can learn new skills, can  become a more knowledgeable person of the whole world, and he can be stimulated to both thought and emotion. One should read books and other materials to acquire knowledge. If the reading habits is not inculcated among the student community, the school of knowledge will go in vain. The hour is come for the student community to rise up and read books. So it is found necessary to study about the reading habit to the student especially to the TEACHER EDUCATION STUDENTS OF PSU URDANETA CAMPUS, URDANETA CITY PANGASINAN. The TEACHER EDUCATION STUDENTS OF PSU URDANETA CAMPUS, URDANETA CITY PANGASINAN are now having a problem as regards to their reading habit. As the researcher observed, many of the TEACHER EDUCATION STUDENTS OF PSU URDANETA, URDANETA CITY CAMPUS are reading only when they are told to do so and when examination or quizzes are coming. This study will conduct to help the students and encourage TEACHER EDUCATION STUDENTS OF PSU URDANETA, URDANETA CITY CAMPUS to determine the level of reading habits and to help them determine to themselves if they have good or poor reading habits. STATEMENTS OF THE PROBLEM The study will seek to determine the Reading Habits of the TEACHER EDUCATION STUDENTS OF PSU URDANETA CAMPUS, URDANETA CITY PANGASINAN A. Y. 2014-2015 Especially, this study will sought to answer the following questions. What is the Demographic Profile of TEACHER EDUCATION STUDENTS OF PSU URDANETA CAMPUS, URDANETA CITY PANGASINAN A. Y. 2014-2015. a. Age b. Sex c. Parents Educational Attainment; and d. Family Income What is the Level of Reading Habits of the TEACHER EDUCATION STUDENTS OF PSU URDANETA CAMPUS, URDANETA, CITY PANGASINAN as measured by the Likert Scale questionnaire when group in terms of: a. Age b. Sex c. Parents Educational Attainment; and d. Family Income What is the Level Reading Habits of the TEACHER EDUCATION STUDENTS OF PSU URDANETA CAMPUS, URDANETA CITY PANGASINAN as measured of by Likert Scale when group as a whole? SIGNIFICANCE OF THE STUDY This study will be focusing on the Reading Habits of the TEACHER EDUCATION STUDENTS OF PSU URDANETA CAMPUS, URDANETA CITY PANGASINAN and deemed to benefit several factors. INSTRUCTORS. Teacher may be able to realize that they have the ability to motivate and encourage students to read. STUDENTS. The researcher will help the students know their level of Reading Habits and for them to be aware to themselves if they have good and poor Reading Habits. PARENTS. Parents may be able to realize that they have a certain influence to make their children read and make it one of their Habits. RESEARCHER. The whole process of the research will serve as a training on how to become an effective and efficient teacher. SCOPE AND DELIMINATION OF THE STUDY The research study will conduct to the TEACHER EDUCATION STUDENTS OFPSU URDANETA CAMPUS , URDANETA CITY PANGASINAN during Second Semester of A.Y. 2014-2015. DEFENITION OF KEY TERMS The following terms are defined lexically and operationally to provide a common understanding of terms in the study. READING. In this study, it is thee cognitive process of understanding a written linguistic method. It also means the action or practice of a person who reads. HABIT. In this study, it is a tendency or disposition to act in a particular way. It also means an established custom, usually practice. READING HABITS. Reading Habits refers to the behaviour which express likeness of reading of individual types of reading and tastes of reading. (Sangkeo, 1999) In this study, it is the creation of a strong desire to read that continues throughout the student’s life. LEVEL. It is a position on a real or imaginary scale of amount, quantity, extent or quality. As used in this study, it refers to the degree or standing of the TEACHER EDUCATION STUDENTS for their reading habits. CHAPTER 2 REVIEW OF RELATED LITERATURE AND STUDIES This chapter presents a brief discussion of relevant and selected literature and studies. This will give the researcher the needed insight and background for discussion and analysis of the finding in this study. It includes  Literature and studies reviewed by the researcher which serves as guide and references for the paradigm of the study. RELATED LITERATURE Reading is important for students in general in order to cope with new knowledge in a changing world and technological age. The ability to red is the hearth of self- education and lifelong learning. Reading according to Fatimayin and Lawa(2010), connotes the ability to read well not only English Language and literature text, but also newspaper, magazines, journal, periodical, etc. Reading is a key to a wealth of experience that links people in a way unlimited by distance or time. It provides experience through which the individuals may expand his horizons, identify and develop his interest while gaining a deeper insight of himself, his fellow human beings and the world generally. Potter (2011) opines that reading fire’s children’s imagination and encourage quick learning as well as widens, expand horizons, and help reader learn about dimes. He further argues that it encourages imagination, curiously and the ability to handle complex ideas. Reading plays a vital role in any worthwhile efforts to learn English. It is also a tool for learning other subjects and a yardstick for measuring academic progress. It is also a through reading that educational objectives can be accomplished. Above all, reading is related to other language skills. Bright and McGregor(1971:3) describe that it has the â€Å" core of the English Language Syllabus† by explaining that the language acquisition of the large extent on reading. It is a gateway to academic success, that is the reason on its importance cannot be overstated. Reading makes way for a better understanding of one’s experience and it can be exciting voyage to self-discover ( Panigrahi and Panda, 1996: Eyre, 2005). According to Deverajan and Gray, as cited in Panigrahi and Panda (1996)0, reading influences the extent and accuracy of information as well as the attitudes, morals, belief, judgement and action of reading. According to William S. Grey, reading influences the extent and accuracy of information as well as the attitudes, moral beliefs, judgments and action of readers. Books are one of the best tools for training and upbringing. A good book always has a salutary effect on the mind of a reader. It will elevate spirit and thoughts. It will augment his store of knowledge. It is possible that the reading of book might have a deeper impact on the minds of the readers than the other sources of acquiring knowledge. Sometimes, reading brings about a revolutionary change in the outlook of a person. Reading is the basic foundation on which academic skills of an individual are built, and that has been verified by various studies time and again. Frequent reading is related to the development of sophisticated language structures; higher levels of comprehension, improved word analysis skills, and fluency in significant amounts of voluntary reading are associated with greater interest and skill developme nt (Irving, International Reading Association, 2000). According toChow & Chou, 2000, â€Å"a moderate amount of reading will lead to substantial vocabulary gains†. Also in the subject of vocabulary, Parry (1991) investigated how language learners acquire vocabulary. The subject in her study, whose vocabulary is limited, read very little. She concludes; â€Å"To establish a firm foundation for the vocabulary building to be done in academic courses, we should encourage our students to read as much as they can before they leave our classes† (Parry, 1991:649). RELATED STUDIES Reading habit refers to the behaviour which express the likeness of reading of individual types of reading and tastes of reading ( Sangkaeo 1999). It is a pattern withwhich an individual organizes his or her reading. Similarly, Shen(2000) identifies reading habits, as how often, how much, and what student read. Researchers in the past decade have devoted efforts to examining learner’s reading habits( e.g. Mokhtari, and Sheorey, 1994). With their endeavours, these researchers have discovered that reading habits are  associated with student’s gender, age, educational background, academic performance and professional growth. A good reading habit is necessary for a healthy intellectual growth and play’s a very crucial role in enabling a person to achieve practical efficiency. Furthermore, an individual interest are determine to a considerable extent by the amount he will read and the intensity with which he will pursue his reading activity. By reading books, onegets confirmation or rejection of one’s own ideas, which makes one think more critically about right and wrong in a society. Reading provides people with a sense of values which enable them to gradually to develop the greatest of all virtues, that is the ability to understand rather than condemn. Books can also be very comforting, especially at times when one doubt’s one’s self and one’s belief. THEORETICAL FRAMEWORK Behaviourist psychology of the 1950’s influenced the Traditional Bottom-up Approach to reading, which claimed learning was based upon â€Å"habit formation, brought about by the repeated association of a stimulus with a response† and language learning was characterized as a â€Å"response system that humans acquire through automatic conditioning processes,† where â€Å"some patterns of language are reinforced (rewarded) and others are not,† and â€Å"only those patterns reinforced by the community of language users will persist† (Omaggio 1993, 45-46). Behaviorism became the basis of the audio-lingual method, which sought to form second language â€Å"habits† through drilling, repetition, and error correction. The main method associated with the bottom-up approach to reading is known as phonics, which requires the learner to match letters with sounds in a defined sequence. According to this view, reading is a linear process by which readers decode a text word by word, linking the words into phrases and then sentences (Gray and Rogers, cited in Kucer 1987). According to Samuels and Kamil (1988: 25), the emphasis on behaviorism treated reading as a word-recognition response to the stimuli of the printed words, where â€Å"little attempt was made to explain what went on within the recesses of the mind  that allowed the human to make sense of the printed page†. In other words, textual comprehension involves adding the meanings of words to get the meanings of clauses (Anderson 1994). These lower level skills are connected to the visual stimulus, or print, and are consequently concerned with recognizing and recalling. Like the audio-lingual teaching method, phonics emphasizes on repetit ion and on drills using the sounds that make up words. Information is received and processed beginning with the smallest sound units, and proceeded to letter blends, words, phrases, and sentences. Thus, novice readers acquire a set of hierarchically ordered sub-skills that sequentially build toward comprehension ability. Having mastered these skills, readers are viewed as experts who comprehend what they read. Another theory closely related to top-down processing called schema theory also had a major impact on reading instruction. It describes in detail how the background knowledge of the learner interacts with the reading task and illustrates how a student’s knowledge and previous experience with the world is crucial to deciphering a text. The ability to use this schemata, or background knowledge, plays a fundamental role in one’s trial to comprehend a text.Schema theory is based on the notion that past experiences lead to the creation of mental frameworks that help a reader make sense of new experiences. Smith (1994: 14) calls schemes the â€Å"extensive representations of more general patterns or regularities that occur in our experience†. For instance one’s generic scheme of an airplane will allow him to make sense of airplane he has not previously filed with. This means that past experiences will be related to new experiences, which may include the knowledg e of â€Å"objects, situations, and events as well as knowledge of procedures for retrieving, organizing and interpreting information† (Kucer, 1987: 31). Anderson (1994: 469) presents research showing that recall of information in a text is affected by the reader’s schemata and explains that â€Å"a reader comprehends a message when he is able to bring to mind a schema that gives account of the objects and events described in the message†. Comprehension is the process of â€Å"activating or constructing a schema that provides a coherent explanation of objects and events mentioned in a discourse† (Anderson, 1994: 473). For Anderson and Pearson (1988: 38), comprehension is the interaction between old and new  information. They emphasize: â€Å"To say that one has comprehended a text is to say that she has found a mental ‘home’ for the information in the text, or else that she has modified an existing mental home in order to accommodate that new information†. Therefore, a learner’s schemata will restructure it to accommodate new information as that information is added to the system (Omag gio, 1993). According to Block (1992), there is now no more debate on â€Å"whether reading is a bottom-up, language-based process or a top-down, knowledge-based process.† It is also no more problematic to accept the influence of background knowledge on readers. Research has gone even further to define the control executed by readers on their trial to understand a text. This control is what Block has referred to as meta-cognition. In the context of reading, meta-cognition involves thinking about what one is doing while reading. Strategic readers do not only sample the text, make hypotheses, confirm or reject them, and make new hypotheses while reading. They also involve many activities along the process of reading, whose stages can be divided into three, i.e. before reading, while reading, and after reading. The activities the readers involve before reading are to identify the purpose of the reading, identify the form or type of the text. In the second stage (while reading), they think about the general character and features of the form or type of the text—such as trying to locate a topic sentence and follow supporting details toward a conclusion, project the author’s purpose for writing the text, choose, scan, or read in detail, make continuous predictions about what will occur next based on information obtained earlier, prior knowledge, and conclusions obtained within the previous stages. Fina lly, in the last stage, they attempt to form a summary, conclude, or make inference of what was read. PARADIGM OF THE STUDY This study shown in Figure 1 in the study next page shows the direction of the study. The Paradigm further shows the demographic profile of the Teacher Education Students. Such as age, sex, parents educational attainment, and family income also respondents with regards to their level of reading habits. Figure 1. Paradigm of the Study The Teacher Education Students Profile in Terms of: Age Sex Parent’s Educational Attainment Family income Level of Reading Habits of Teacher Education Students Age Sex Parent’s Educational Attainment Family Income Figure 1. A paradigm showing the demographic profile of the respondents in terms of their age, sex, parents educational attainment and family income as well as the levels of reading habits of the respondents. Chapter III METHODOLOGY This chapter presents the research methodology. This contains the research design used, the subjects of the study, sample population, data-gathering instrument, datagathering procedures, and the statistical treatment of the data. Research Design The researcher made use of the Descriptive Survey Method. We will this method through giving our questionnaires to our respondents which are the Teacher-Education students in their most convenient time. The use of the method is to justify by the purpose of the researcher to gather information about the said topic. Respondents The respondents of the study were sixty (60) students. In every section of the Teacher-Education Department of Pangasinan State University from first year BEED and BSED to third year. A random sampling of students in every section was made. Ten (10) students from every section/course will be select. The chosen respondents are cooperative and willing to answer the questionnaire. All the respondents in the study will answer the questionnaires in order to find and determine their level of reading habits. Sample Population The researchers will be using random sampling since we are only limited from first year to third year students. Random sampling is the selection of a random sample; each element of the population has an equal chance of being select. The researchers will select the students that belong to the desired course and year level. Data Gathering Instrument The main data-gathering instrument was the two (2) set of survey questionnaires. The first part is intended to gather Teacher – Education students’ background information and the next part is a five-point Likert-Scale Type questionnaire. The questionnaire consisting of items under reading habits that requires the students to rate themselves in terms of scale: 5 – I strongly disagree, 4 – I disagree, 3 – I partly agree, 2 – I agree, 1 – I strongly agree. The researchers made use of the five-point scale likert type test as the main data gathering instrument. The test is made up of 27 questions to be answered by the respondents. Each questions as well as its corresponding options will explain thoroughly. All the options given are correct except that they differ on the degree on how the respondents answered the questions. Data Gathering Procedure The researchers will personally administer and retrieve the questionnaires to the respondents in the Teacher-Education Department. Assistance from their friends will seek in the administration and the retrieval of the questionnaires in other sections. Data from the questionnaires will be tally and tabulate for interpretation. Statistical Treatment of Data For the profile of the students of this research study, will tally and tabulate in the frequency (f) and percentage (p) table using the formula shown below. P= f/n (100%) Where, P = percentage equivalent f = frequency n = total number of respondents The mean use in describing the language acquisition will determined using the scale below: Mean Scale Rating Verbal Interpretation 4.20 – 5.00 Very High 3.40 – 4.19 High 2.60 – 3.39 Average 1.80 – 2.59 Low 1.00 – 1.79 Very Low To be able to answer the problem number 2, the Weighted Average Point (WAP) was employed to determine the reading habits level of the Teacher – Education students of the Pangasinan State University – Urdaneta Campus. The following formula used to compare for the Weighted Average Point (WAP) WAP = (f5x5) + (f4x4) + (f3x3) + (f2x2) + (f1x1) N Where: N = total number of respondents WAP = f5 = number of the responses who answered â€Å"I strongly disagree.† f4 = number of the response who answered â€Å"I disagree.† f3 = number of the response who answered â€Å"I partly agree.† f2 = number of the response who answered â€Å"I agree.† f1 = number of the response who answered â€Å"I strongly agree.† Pangasinan State University Urdaneta Campus Urdaneta City, Pangasinan March, 2014 Dear fellow Education Student in Pangasinan State University, May I request you to kindly fill up the attached questionnaire in connection with my special problem entitled Level of Reading Habits of the Teacher-Education Students of Pangasinan State University year 2014-2015.This will fulfil the requirements for the completion of our subject Introduction to Research. Thank you very much for your kind and cooperation. Very sincerely yours, Philip Anthony M. Cabato BEED II Direction: Please supply the needed information by filling up the given blanks or checking your answer to the questions asked. Name: Sex: Age: Birthday: Course/Section: Parents: Father: Mother: 1. Educational Attainment: a. Father: Elementary Secondary Vocational College b. Mother: Elementary Secondary Vocational College 2. Occupation: a. Father: Manual Vocational Technical Professional *manual *vocational *technical *professional Laundering – Dressmaker/ Tailor – Technician – Lawyer -Teacher Carpenter – Beautician/ Barber – Mechanic – Doctor -Employee Baker – Driver – Electrician – Nurse Housekeep – Midwife Mason – Dentist Janitor – Engineer Farming – Architect – Labourer a. Mother: Manual Vocational Technical Professional *manual *vocational *technical *professional Laundering – Dressmaker/ Tailor – Technician – Lawyer -Teacher Carpenter – Beautician/ Barber – Mechanic – Doctor -Employee Baker – Driver – Electrician – Nurse Housekeep – Midwife Mason – Dentist Janitor – Engineer Farming – Architect – Labourer 3. Family Income: a. Father: _____ Low (P7, 000 & below) _____ Average (P8, 000-P10, 000) _____ High (P11, 000 & above) b. Mother: _____ Low (P7,000& below) _____ Average (P8,000-P10,000) _____ High (P11,000& above) Self- Assessment Questionnaire for Reading Habits Directions: For each of the following statements, put a check mark on the appropriate column that corresponds to your answer. SCALE RATING 1 I strongly agree 2 I agree 3 I partly agree 4 I disagree 5 I strongly disagree Statements 1. When I read books, I feel happy. 2. When I have to read something, I feel anxious. 3. Reading books helps a person learn a language. 4. I read only when I need to find some information. 5. I would rather see a play in a theatre than read the play in a book. 6. I enjoy reading things on the Internet. 7. I enjoyed reading at school. 8. I didn’t enjoy reading at school. 9. I have many books at home. 10. I don’t have much free time for reading. 11. Reading teaches me a lot about life and about people. 12. I get bored in my free time if I don’t have a book to read. 13. I learn more from TV than from reading books. 14. If you want to be well- educated, you must read books. 15. Reading books teaches you things that help you make decisions. 16. I would rather spend money on books than on clothes. 17. I read books only when my teacher tells me I should. 18. I think reading books will be helpful for me in my life. 19. I don’t think reading books will be helpful for me in my life. 20. When I don’t understand something I am reading, it makes me feel less confident about myself. 21. I want to be like my friends, and they don’t read. (If your friends like reading, don’t answer this question.) 22. I had a teacher or teachers who enjoyed reading and made me feel I would like to read. 23. My parents encourage/have always encouraged me to read. 24. I think books are too expensive for me to buy. 25. I have a quiet place where I can read undisturbed. 26. At University, I had a quiet place where I could read and study undisturbed. 27. I don’t think books will be important fifty years from now. Bibliography (http://balaibahasa.upi.edu/wp-content/uploads/2011/07/01_Noorizah-Reading_habit-edited.pdf ) (http://www.buzzle.com/articles/importance-of-reading.html)

Successful Implementation of Electronic Health Information Technology Assignment

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3. To what extent has the ability of governments to improve economic Essay

3. To what extent has the ability of governments to improve economic performance diminished over the last two decades Analyse the efforts of the state to impro - Essay Example overnments do not have control over their populations, as crime syndicates control the economy, making it impossible for the government to improve the conditions of the majority. These issues are significant because they prevent many governments from looking out for their own country’s interests and forcing them to go along with the ideologies of others, which prevents them from improving the country’s economic performance, as â€Å"recently, many have argued that competitiveness is strongly influenced by government policyâ€Å" (Porter, The Competitive Advantage of Nations, 4). Michael Porter’s five forces of competitive analysis are the bargaining power of customers, the bargaining power of suppliers, the threat of new entrants, the threat of substitute products, and the intensity of competitive rivalry. This theory can be applied to how governments improve the economic conditions of their country in a variety of different manners, mostly due to their interactions with other countries, as â€Å"government actions can also dramatically increase or decrease the likelihood of international competition† (Porter, Competitive Strategy, 181). International trade is something that will always be debated because it is interesting to see who has the advantages and why. The most common manner by which to explain the advantages that certain countries have over others in trade in by using a comparative advantage model. There will always be different scales because of the various differences between countries’ finances, education levels, population, demographics, resources, and other factors. China, where â€Å"economic liberalization has registered great success without substantial political reforms,† (Feng 252) is a country that has traditionally been used for its labour, due to its extremely high population and its lack of good paying jobs. The variable in this situation is that Chinese companies are beginning develop their own products for distribution, which is a direct

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Final - Research Paper Example how a human body was found burned to ashes inside a room without any apparent cause; and how the rest of the objects in the room remained relatively unaffected. Since then, this phenomenon has been introduced as a possibility. Stories on SHC have been enriched and regenerated due to cases of police officers arriving at scenes of fires where they were able to find half burned bodies which often left only the leg or foot unburned. These cases puzzled them, hence the perpetuation of the SHC phenomenon. Spontaneous human combustion is defined as the â€Å"alleged process of a human body catching fire as a result of heat generated by internal chemical or nuclear action† (Carroll â€Å"From Abracadabra to Zombies†). There have so far been no witnesses for this phenomenon but many stories have been generated about it. The earliest explanations for SHC have been based on an apparent visitation by God and this explanation may have a strong connection with Moses and the burning bush. However, more scientific explanations for SHC have now been presented for our consideration (BBC News â€Å"H2G2†). Author Charles Dickens has used SHC in one of his novels as a cause of death and this has further generated interest on its possibility. Dickens further claimed that he has known cases of SHC and he points out two main cases which have happened over a hundred years ago (Carroll â€Å"From Abracadabra to Zombies†). But non-believers claim that Dickens probably got his idea from the stories of Dupont in his book De Incendiis Corporis Humani Spontaneis. This book points out how a drunken German spontaneously ignited because of his intake of copious amounts of brandy. Immediately, faults in this theory were pointed out when non-believers point out that if drinking plenty of liquor would cause SHC, then there would have been many more reported incidents of the phenomenon. The proposal on alcoholic consumption has actually been debunked by scientists when they explained that

Product plcmnt s nw trnd n th UK Essay Example | Topics and Well Written Essays - 14500 words

Product plcmnt s nw trnd n th UK - Essay Example Two of thÐ µ Ð µxponÐ µntÃ'â€"Ð °l growth of dÃ'â€"gÃ'â€"tÐ °l-onlÃ'â€"nÐ µ modÐ µs, such Ð °s wÐ µbsÃ'â€"tÐ µ, Ð µ-mÐ °Ã'â€"l, cÐ µll phonÐ µ modÐ µs Ð °nd product plÐ °cÐ µmÐ µnt. Product plÐ °cÐ µmÐ µnt Ã'â€"s, Ã'â€"n Ð ° mÐ °nnÐ µr dÐ µpÐ µndÐ µnt on "InsÃ'â€"dÐ µr" rÐ µsÐ µÃ °rch. AspÐ µct hÐ °s not bÐ µÃ µn formÐ °lly Ã'â€"dÐ µntÃ'â€"fÃ'â€"Ð µd Ã'â€"n thÐ µsÐ µ studÃ'â€"Ð µs, thÐ µ rÐ µspondÐ µnts undÐ µrstÐ °nd thÐ µ concÐ µpt of product plÐ °cÐ µmÐ µnt. ThÃ'â€"s suggÐ µsts thÐ °t rÐ µspondÐ µnts Ã'â€"n Al KÐ °rrh ET. study wÃ'â€"ll bÐ µ rÐ µquÐ µstÐ µd to Ð °ddrÐ µss product plÐ °cÐ µmÐ µnt Ð °s "pÐ °Ã'â€"d to thÐ µ lÐ °bÐ µlÐ µd products, or Ð µmblÐ µm of Ã'â€"dÐ µntÃ'â€"ty, usÃ'â€"ng Ð °udÃ'â€"o Ð °nd / or vÃ'â€"suÐ °l Ð µntÐ °Ã'â€"ls progrÐ °mmÃ'â€"ng wÃ'â€"thÃ'â€"n thÐ µ mÐ °ss of thÐ µ nÐ µwspÐ °pÐ µrs" (KÐ °rrh, 1998, p. 33). RussÐ µll Ð °nd BÐ µlch (2005) ThÐ µ usÐ µ of hybrÃ'â €"d pÐ µrÃ'â€"ods of promotÃ'â€"on Ð °nd sponsorshÃ'â€"p wÃ'â€"thÃ'â€"n thÐ µ contÐ µxt of product plÐ °cÐ µmÐ µnt Ð °nd sponsor-ownÐ µd clÐ °ssÃ'â€"fÃ'â€"Ð µd dÃ'â€"splÐ °ys (such Ð °s Ð µÃ °rly wÃ'â€"rÐ µlÐ µss "soÐ °p opÐ µrÐ °") Ð °s Ð °n Ð µxÐ °mplÐ µ of Product PlÐ °cÐ µmÐ µnt. VolumÐ µ numÐ µrous dÃ'â€"stÃ'â€"nctÃ'â€"ons, whÃ'â€"ch lÃ'â€"vÐ µ for product plÐ °cÐ µmÐ µnt (FÃ'â€"g. 1) suggÐ µsts thÐ °t product plÐ °cÐ µmÐ µnt Ã'â€"ncludÐ µs Ð ° progrÐ °m dÐ µsÃ'â€"gnÐ µd to support thÐ µ logo Ð °nd thÐ µ plÐ °cÐ µmÐ µnt Ã'â€"s dÐ µsÃ'â€"gnÐ µd to support thÐ µ Ð µvÐ µnt contÐ µnt, Ð °nd possÃ'â€"bly Ð ° pÃ'â€"cturÐ µ of sponsorshÃ'â€"p. If thÃ'â€"nkÃ'â€"ng Ð °bout product plÐ °cÐ µmÐ µnt Ð °s "brÐ °ndÐ µd Ð µntÐ µrtÐ °Ã'â€"nmÐ µnt", Ð °s proposÐ µd by Hudson Ð °nd Hudson (2006), covÐ µrs Ð °ll thÐ µ followÃ'â€"ng sÃ'â€"tuÐ °tÃ'â€"on mÐ °y dÐ µsÃ'â€"gnÐ °tÐ µ Ð °s thÐ µ product plÐ °cÐ µmÐ µnt: †¢ thÐ µ Ð µvÐ µnt Ã'â€"s ownÐ µd Ð °nd / or strongly Ð °pprovÐ µd thÐ µ logo, whÐ µrÐ µ only onÐ µ Ð µmblÐ µm Ã'â€"s Ð ° pÐ °rtnÐ µr of thÐ µ Ð µvÐ µnt (dÐ µmonstrÐ °tÃ'â€"on, Ð µÃ °rly wÃ'â€"rÐ µlÐ µss dÃ'â€"splÐ °ys such Ð °s Lux ThÐ µÃ °trÐ µ Ð °nd Lucky StrÃ'â€"kÐ µ ProgrÐ °m wÃ'â€"th JÐ °ck... ThÐ µ Ð µvÐ µnt hÐ °s Ð µvolvÐ µd to support thÐ µ logo, Ð °lthough Ð ° fÐ µw pÐ µrÃ'â€"ods of plÐ µnty, tÃ'â€"mÐ µs of "AdvÐ µrtÃ'â€"sÃ'â€"ng" Ð °nd "Ð °dvÐ µrgÐ °mÃ'â€"ng" Ð °rÐ µ most rÐ µlÐ µvÐ °nt to thÐ °t concÐ µpt Ð °nd thÐ µ bÐ µst known. AdvÐ µrgÐ °mÃ'â€"ng sÐ µÃ µs thÐ µ logo Ã'â€"ntroducÐ µd Ã'â€"n sports computÐ µr Ð °nd dÐ µmonstrÐ °tÃ'â€"ons Ã'â€"ncludÐ µ NÐ µstlÐ µ NÐ µsquÃ'â€"ck Ð °nd KÐ µllogg's CocoPops sÃ'â€"tÐ µs, BÐ °skÐ µtbÐ °ll Ð °dvÐ µrgÐ °mÐ µ for SprÃ'â€"tÐ µ Ã'â€"s Ð °ssocÃ'â€"Ð °tÐ µd wÃ'â€"th thÐ µ lÐ °st FIBA World ChÐ °mpÃ'â€"onshÃ'â€"p Ã'â€"n bÐ °skÐ µtbÐ °ll, whÃ'â€"lÐ µ BÐ °rclÐ °ys communÐ °l Ð °dvÐ µrgÐ °mÐ µ TrÐ °nsÐ °Ã'â€"d ChÐ °llÐ µngÐ µ, to support thÐ µ bÐ µnÐ µvolÐ µnt humÐ °nÃ'â€"ty Ð °ssÐ µmbly TrÐ °nsÐ °Ã'â€"d, whÃ'â€"ch works (pÐ °rtÃ'â€"culÐ °rly Ã'â€"n AfrÃ'â€"cÐ °) to Ð °dvÐ °ncÐ µ through thÐ µ trÐ °nsport Ã'â€"s orgÐ °nÃ'â€"zÐ µd Ð °nd gà 'â€"vÐ µ pÐ µoplÐ µ bÐ µttÐ µr Ð °ccÐ µss to bÐ °sÃ'â€"c sÐ µrvÃ'â€"cÐ µs such Ð °s hÐ µÃ °lth Ð °nd lÃ'â€"vÐ µlÃ'â€"hoods. AdvÐ µrtÃ'â€"sÃ'â€"ng rÐ µfÐ µrs to thÐ µ contÐ µnt or thÐ µ Ð µmblÐ µm of clÃ'â€"ps supplÃ'â€"Ð µd Ð °s mÃ'â€"nÃ'â€"-movÃ'â€"Ð µs, whÐ µn thÐ µ clÐ °ss of thÐ µ nÐ °mÐ µ of thÐ µ Ð °dvÐ µrtÃ'â€"sÐ µr. ExÐ °mplÐ µs Ã'â€"ncludÐ µ thÐ µ BMW lÐ µÃ °sÐ µ, stÐ °rrÃ'â€"ng ClÃ'â€"vÐ µ OwÐ µn, Ð ° BrÃ'â€"tÃ'â€"sh plÐ °yÐ µr, Ð °nd thÐ µ dÐ µvÐ µlopmÐ µnt of Skyy vodkÐ ° from www.skyy.com whÃ'â€"ch housÐ µs somÐ µ of thÐ µ mÃ'â€"nÃ'â€"-movÃ'â€"Ð µs.†¢ Ð °ctÃ'â€"vÃ'â€"tÃ'â€"Ð µs Ã'â€"n whÃ'â€"ch thÐ µ Ð µmblÐ µm usÐ µd Ð °s props to Ð µnhÐ °ncÐ µ / support thÐ µ Ð µvÐ µnt contÐ µnt (Ð °t thÐ µ dÃ'â€"scrÐ µtÃ'â€"on of thÐ µ crÐ µÃ °tor of thÐ µ Ð µvÐ µnts). BrÐ °nds usÐ µ thÃ'â€"s pÐ °th cÐ °n bÐ µ chosÐ µn Ã'â€"n rÐ µlÐ °tÃ'â€"on to thÐ µ Ð µvÐ µnts crÐ µÃ °tor for pÐ °y or wÃ'â€"thout pÐ °y, whÃ'â€"lÐ µ thÐ µ prÐ µvÃ'â€"ous Ã'â€"s morÐ µ common.RussÐ µll Ð °nd BÐ µlch (2005) ThÐ µ usÐ µ of hybrÃ'â€"d Ð °rrÐ °ngÐ µmÐ µnts bÐ µtwÐ µÃ µn promotÃ'â€"on to thÐ µ fÃ'â€"rst stÐ °tus, Ð °nd Hudson Ð °nd Hudson (2006) mÐ °rkÐ µd Ð ° pÐ µrÃ'â€"od of Ð µntÐ µrtÐ °Ã'â€"nmÐ µnt Ð °rrÐ °ngÐ µmÐ µnts wÃ'â€"th Ð °ll thrÐ µÃ µ. TrÐ °dÃ'â€"tÃ'â€"onÐ °l pÐ µrformÐ °ncÐ µ Ð µvÐ °luÐ °tÃ'â€"on for Ð °ny kÃ'â€"nd of Ã'â€"nvÐ µstmÐ µnt Ã'â€"t wÐ °s rÐ µcollÐ µctÃ'â€"on Ð µstÃ'â€"mÐ °tÐ µs.

Skokie vs. Collin Essay Example for Free

Skokie vs. Collin Essay In Skokie, Illinois Frank Collin wanted to march in the Village of Skokie, Illinois. Skokie had the most Jewish residents per capita in the United States at the time. His political views are representing the National Socialist Party of America because he was a regional leader of the organization. Frank Collin was eventually granted permission to march by the seventh United States circuit court of appeals by the ruling, â€Å"1st amendment is King†. The court also determined that the government couldn’t restrict expression because of a message, idea, subject matter, or content. In the case of Collin vs. Smith, I disagree with the ruling of the seventh US circuit court of appeals. Some people agree with the ruling because if the government were to deny the NSPA the right to march, it could have given the party even more political leverage against the very people who disagree with them. The NSPA could claim the unconstitutionality of the case ruling and would raise more political attention than they had already received. While society wants to morally deny the NSPA the right to march in a public park and express what some may refer to as hate speech, which only instills more political power in the NSPA. I disagree with this stance because if the court denies Frank Collin and the NSPA the right to march, than the court is not granting more attention and political power to them, it is simply following the rules established in the constitution. The NSPA could not use this court ruling against the United States to appeal the decision even further. This ruling would be consistent with all other forms of hate that were denied the freedom of expression. The marches, which were to take place, were certainly in the wrong place at the wrong time and in the wrong manner to promote general welfare and ensure domestic tranquility. Also, I disagree with the ruling of the court because the first amendment does not protect all speech such as hate speech, slander or libel. The signs that the NSPA had were promoting the death of Jewish people and all other non-white Americans or â€Å"anglosaxon descent†Ã¢â‚¬â„¢. This is hate speech and is not protected by the first amendment. The written Libel on the signs has a malicious tone and the spoken slander by the Socialist party violates the first amendment. In conclusion, I disagree with the ruling of the seventh US circuit court of appeals in the case of Collin vs. Smith. The court decided that Collin had every right to demonstrate his ideology in a peaceful protest as protected by the first amendment. This ruling serves no justice because the socialist party was violating the exceptions to the first amendment such as hate speech, libel, and finally slander. The demonstrations did not promote general welfare, and violated the tranquility of others.

Hard and Soft System Methodology

Hard and Soft System Methodology Introduction There are two systems thinking namely hard and soft which are used to solve the problems. Peter Checkland (1981) suggested that Hard system thinking which is identified in system engineering and system analysis has the starting point in structured problems and assumes that the objectives of the system are clear and stable. This system thinking has a formulated way to solve the real world problems. On the other hand, Soft system thinking which attempts to structure a debate about actions in problem solving has the start point in unstructured problems within social activity systems.      Ã‚   Fixitup Toys limited is a manufacturer of toys which produces outdoor and indoor games, self-assembly models and toy soldiers. There has been some concern about their rising cost of manufacture and consideration has been given to the outsourcing of some or part of the production. The vision of the Fixitup senior management team is to optimize manufacture processing to produce the highest quality and most advanced products by using E-business conforming to the lean manufacturing principles and integrating into their established QAD Application. In order to achieve these goals, we need to apply the principles of lean manufacturing. There are several key lean manufacturing principles including: Understand value in the eyes of the customer. Achieve perfect first-time quality. Continue improvement. Respect for humanity. Create pull. (Asefeso, 2011) After Gathering information from all aspects of the company the following steps will be taken: As can be seen, the Rich Picture is an unstructured way of capturing information flows, communication and human activity to represent complex problems and identify possible routes through to their solution (Berg, 2013). Avison and Fitzgerald (2003) stated that the Rich Picture is helpful since: 1. Lack of space on the paper forces decisions on what is really important. 2. It helps people to visualize and discuss their own role in the organization. 3. It helps defining the aspects of the organization which are intended to be covered by the information system. 4. It helps showing up the worries of individuals, potential conflicts, and political issues. (Avison Fitzgerald, 2003) With reference to the Rich Picture, there are following problems in Fixitup. Since about 74% of customers saw the service and quality as moderate or worse, the issue of quality of products must be considered. Further, a powerful information system helps different level managements for planning, decision making, target setting and their implementations (Stephanou, 1982).Therefore, quality control system and information management system are important and they will be discussed. Resource Resource Investment Requirement: Comments: VOC was not heard because there was no effective communication between the company and its customers. Remarks: By establishing a design department and integrating this department with the marketing department the customer feedback can be incorporated into the design. Comments: Lack of checklists caused the absence of the systematic process of QC hence, the chances of defects being ignored is considerably high. Actions: The design department and the quality team will be integrated to prepare checklists according to the quality required. Comments: Since there was no analysis of the defective products, the defects were being ignored therefore they were persistent. Actions: Train a quality control team who will be responsible for doing analysis, recording data and providing feedback. Comments: There was no coherence between the departments to respond to the quality issues. Actions: Develop communication channels between the supervisors and the technical, procurement and design departments in order to create coherence towards quality improvement. Comments: There was no system for controlling and monitoring the Quality Control Process. Actions: Train the factory manager on the QC process and how he should intervene in terms of analysing quality data and controlling the system. He will seek technical advice from technical, procurement and design department for a better monitoring of the system. Comments: Monitoring and evaluation of the information system are missing. Actions: Helen who is responsible for Internal Affairs and George can be trained for the information system and perform monitoring the system. Conclusion There are different problems in Fixitup which resulted in dissatisfaction of the customers. Due to having permanently relevance and also being expected to map on to an organizational boundary, the transformation from inefficient manufacturing to efficient manufacturing which has marketable products is assumed as the primary task process (Wilson and Van Haperen, 2015). Although discrimination between primary task- based and issue-based is often debatable, it seems quality control and information management systems are issue-based which help the primary task to be carried out (Waring, 1996). The current strategy of Fixitup is to optimize manufacture processing to produce the highest quality and most advanced products by using E-business conforming to the lean manufacturing principles and integrating into their established QAD Application. After drawing the rich picture the main problems of the organization were revealed. The strategic construct which was used was classification schemes of issues which helped to identify the differentiating characteristics necessary to improve quality control and information management systems (Verma and Boyer, 2000). Further, the system construct used for quality control was input and output; modelling of such system involves modelling of each process separately considering the connection between them (Apolloni, Howlett and Jain, 2007). In addition, the system construct used for information management system was integrated elements; in which different elements including communication, information and resources were integrated for the suc cess of the system (Khan and Burn, 2013). Otley and Berry (1980) argued that four conditions must be satisfied before any process can be said to be controlled. In the existing situation there was no one responsible for monitoring the systems and consequently, there was no capacity to take corrective actions (Emmanuel, Otley and Merchant, 2013).However, in the proposed systems, George and Helen were nominated to monitor the systems. To sum up, the details of the two systems will be discussed in the following tables. System name and type Quality Control Process; The input and output system construct. Role of information Due to lack of information about the requirements of customers and standard criteria set by the management, the products were just inspected for the appearance by the operators. Therefore, the application of information which was vital to improve the quality of products was missing and consequently the reputation of the factory was being worsening. Information needed to develop In order to use the information to improve the quality of products we need to know: Quality Criteria: After hearing the voice of customers and considering the strategy of the company the criteria for quality of products such as weight, shape and material should be prepared in a simple format. Training of Workers: There was no information about the training of operators and even management in terms of quality control. Historic quality data: The historic quality data including survey reports, the number of different products produced, the number of return items should be available for better assessment of the quality of products. Coherence between QC and departments: There was no information as any department is dealing with quality matters. Further, there was no information about communication between operators and departments, if any, in terms of quality of products. More information is needed to evaluate the possibility of automating the QC department. Intervention In order to solve the problem of quality of products the following actions are suggested: Develop a design department and integrate this department with the marketing department so that the customer feedback can be incorporated into the design. The design department and the quality team should be integrated to prepare a checklist according to the quality required. The quality control team will be responsible for doing analysis, record data and providing feedback. Develop a communication channel between the supervisor and the relevant technical departments in order to create coherence towards quality improvement. Factory manager should intervene in terms of analysing quality data and control the system. Risks Even after the intervention, the following risk associated with quality of products exist: Even after the successful QC audit, there is a chance that the toys will break while transferring/ packing. The Technical and procurement departments might not react to the QC feedback. There might be a friction between the Factory manager and the design team in terms of accepting innovative designs. There might be dissatisfaction of factory workers due to job enrichment without a pay increase. Cost Benefit Analysis In order to assign a monetary value to the benefits, we need more information to predict the revenue accurately as well as intangible benefits (Mindtools.com, 2016). Having good quality products will result in increasing the loyalty of existing customers and acquisition of new customers and consequently, it will increase the revenue. In contrast, the firm may incur some costs to apply the changes. In this case, we do not have enough information about the existing departments and the expertise of employees. Assuming that none of the employees

Origin of the Palestine-Israel Conflict

Origin of the Palestine-Israel Conflict Palestine In fact, the roots of the new movement of Zionism go back to the nineteenth century. The reasons for the foundation of such movement are secular nationalism as well as actions of persecution done against Jews in Europe especially in Germany (because of Hitler and the Jewish holocausts). Despite the fact that Zionism was a great step, at the beginning, for Jews to gain their freedom and civil rights, it hid another truth. In fact, there was a desire to create a whole new entity and settlement for the Jewish population in Palestine since it is considered the old chosen land by God. On the other side, a lot of people confuse between Zionism and Jewish religion. However, there is a difference: while Zionism looks forward to getting back to Zion, known as the land of Israel, Jews believed that only God can take a decision in this issue. Because many Jews believed that God punished their ancestors in the past because of their violation of His laws and committing sins, they have faith that their return back to Palestine would be a proof on Gods forgiveness towards their actions. On the contrary, Zionists refused to be part of the European community hence persecution against them continued in spite of issuing laws that prohibited Jewish violence. Thats why persecuted Jewish began to think of a new idea to have their own land where they can live freely and thats why they stated to take actions to achieve such dream. Ottoman Society, Palestine, and the Origins of Zionism (n.d.). . In Jews in Europe (p. 26) The following papers will discuss why Palestine managed to attract the attention of the whole world especially countries like Britain, France and the United States. They will also talk about strategies adopted by these countries to form settlements in Israel and why Jews succeeded in achieving their target of gaining back the lost land. Strategies implemented by countries to create Israel: As for Britain, it started to take Palestine and the Zionism movement into consideration since 1916. After the fall of the government of the British Prime Minister Asquith, David Lloyd George took over the position. In fact, George was really interested in Zionism and sensitive to this issue. In addition, he was very enthusiastic about including his government in any matter related to foreign policy. Moreover, the year of 1917 in Russia witnessed the arousal of a revolution which contributed in causing the fall of the tsarist government. Furthermore, such uprising helped Bolsheviks to take over the country and gain dominion. There were risks about the fact that Russia could abandon the idea of war leading to the obligation of the German policies to focus all their efforts and powers against British and French armies. Actually, these risks managed to spread awareness about the Zionism movement as a way through which Jews, who hold the Russian nationality, could be convinced to have a role in this revolution in order to enhance and foster the efforts implemented by their country in the war. Thats why Zionists who used to stay in London adopted this opinion so that they could be able to support the British tendency towards a declaration that agrees with Zionism. However, those Zionists believed that Jews who lived in Russia wouldnt support any kind of war effort. At the end, the British government was searching for getting aids and supplies from Americans. Therefore, British thought that their positive tendency towards Zionism would lead to forcing the American president Wilson to take part in the war on the British ally. Thus, all these reasons, along with the belief of Jews in their fate, have resulted in the Balfour Declaration announced on the second of November 1917. This declaration, in fact, granted Jews the right to stay and live in Palestine as if it is their home. Despite the fact that Balfour Declaration didnt achieve all the dreams of Zionists all over the world, it was considered as a first step towards forming a stable Jewish state in the chosen land and as recognition of the existence of a Jewish entity by the whole globe. Britain, Palestine, and the Balfour Declaration (n.d.). . In Jews in Europe (pp. 63-64) As for the United States, its interest in Palestine has increased after the Camp David accords between Israel and Egypt in 1978 in which the American president Jimmy Carter announced the outcomes of this agreement. According to this treaty, Egypt was able to oblige Israel to get all of its followers and citizens out of Sinai. However, some issues regarding Gaza and the West Bank werent solved resulting in the occurrence of a lot of conflicts between both countries. Regarding the resolution no. 242 stated by the United Nations, the American government believes that its pledge to foster such resolution wasnt changed. According to this resolution, Americans thought that founding settlements in Palestinian, Syrian and Jordanian lands by Israel is considered as a violation to Camp David treaty and an obstacle in the path of accomplishing peace in the Middle East. Despite the fact that Prime Minister Begin declared that Israel would no more found any settlements in Palestine after signing peace agreements, he announced later his abandon of this opinion after being pushed and driven by Likud. The role of the United States in the Arab-Israeli conflict appears in the fact that it supports the Israeli policy used to create settlements in Palestine although it is illegal and against the stipulated laws in the entire world. The Origin of the Palestine-Israel Conflict THIRD EDITION (including Intifada 2000). (n.d.). Retrieved 13 February 2017, from http://www.deiryassin.org/pdf/origin_booklet.pdf As for France, it all started in the campaign led by Napoleon in 1799 towards the Palestinian lands. In fact, he had the urge to attract the attention of Jews all over the world in order to be his allies to win the war. Thats why he began to declare his thoughts about reconstructing the Jewish Temple and encouraging Jews to go back to their original land. All of his thoughts were due to his desire to achieve certain political objectives. Such campaign managed to attract the attention of the British government since it started to feel threatened because of its routes towards Indian lands. Since then, France began to have interest in Palestine. Kayyali, A.-W. (2014). Zionism and Imperialism: The Historical Origins. Retrieved February 13, 2017, from http://www.palestine-studies.org/sites/default/files/jps-articles/Zionism%20and%20Imperialism-%20The%20Historical%20Origins.pdf Reasons for creating Israel: There are many reasons that contributed in the foundation of the Israeli state. One of them is that Arab countries didnt have the right leadership skills. As a matter of fact, Palestine was full of different groups which thought they would be able to prevent the settlement of Israeli citizens in their land by refusing to negotiate with them. However, after the failure of such point of view at the United Nations, they started to resort to another strategy which is force. They believed that cooperation between Arab armies would accomplish their target. Despite the fact that Arab countries had had many weapons and arms, they werent able to win the war. This is due to the lack of experience and sufficient training as well as the inability to test the skills of troops in reality. In addition, the war between Israel and Arab attracted the attention of the globe to an important flaw of Arabs which is their huge self-confidence. On the contrary, they didnt trust each other. For example, ther e were concerns and doubts about the interest of King Abdullah in the Palestinian cause. All of this has contributed in the failure of Palestinians to maintain their land more than the success of Israel to form settlements there. The Birth of the state (n.d.). . In WW2 and the Creation of Israel Reasons for choosing Palestine: According to Zionists, Palestine is the chosen land granted by God to their ancestors. Thats why no place could be better to gain back their glory and form their lost kingdom like Palestine. Furthermore, international organizations which supported Zionism called Lovers of Zion encouraged a lot of persecuted Europeans and Russians to resort to Palestine to find freedom and peace. Since then, the whole world began to form the idea of creating the Jewish kingdom. Despite the fact that Russians refused this solution, these opinions had contributed in increasing the interest towards Palestine and taking it into consideration as an important terrain. The Origin of the Palestine-Israel Conflict THIRD EDITION (including Intifada 2000). (n.d.). Retrieved 13 February 2017, from http://www.deiryassin.org/pdf/origin_booklet.pdf To conclude, Zionism movement was created because it managed to gain support and enhancement from different countries all over the world. These countries such as Britain, the United States and France figured out that in order to achieve their political interests and goals, they have to support this movement against the Palestinian cause. Despite the fact that all these countries had a huge role in the Israeli settlement, I believe that Britain is one of the main reasons that contributed in doing so. According to my opinion, Britain succeeded in officially proving that Israelis had the right to stay in Palestine because of Balfour declaration. Without such declaration, Israelis wouldnt have the audacity or the power to enter the Palestinian lands and the whole world, even the United States, wouldnt have been encouraged to support Jewish who wanted to go there. Thats why Arabs must drive the attention of international organizations interested in civil rights to give Palestinians back t heir lost land and freedom. References: Ottoman Society, Palestine, and the Origins of Zionism (n.d.). . In Jews in Europe (p. 26) The Origin of the Palestine-Israel Conflict THIRD EDITION (including Intifada 2000). (n.d.). Retrieved 13 February 2017, from http://www.deiryassin.org/pdf/origin_booklet.pdf The Birth of the state (n.d.). . In WW2 and the Creation of Israel Kayyali, A.-W. (2014). Zionism and Imperialism: The Historical Origins. Retrieved February 13, 2017, from http://www.palestine-studies.org/sites/default/files/jps-articles/Zionism%20and%20Imperialism-%20The%20Historical%20Origins.pdf Britain, Palestine, and the Balfour Declaration (n.d.). . In Jews in Europe (pp. 63-64)